TENDERNESS AGAINST LONELINESS

THERE’S A NEW EPIDEMIC IN SPAIN. ONE 5 MILLION PEOPLE SUFFER EVERY DAY. ONE NOBODY DARES TALK ABOUT. AND SO IT REMAINS SILENT. ALMOST INVISIBLE. UNWANTED LONELINESS KEEPS GROWING IN SPAIN AS IT AFFECTS PEOPLE OF ALL AGES, ETHNICS AND BACKGROUNDS. SO, WHAT COULD MILKA DO TO FIGHT BACK?

MILKA AND RED CROSS JOINED FORCES TO CREATE A PLATFORM THAT COULD BRING ATTENTION TO THE ISSUE AND ACT AS A BRIDGE BETWEEN THOSE WHO SUFFER LONELINESS AND THOSE WHO ARE WILLING TO HELP. IN ORDER TO SHOWCASE THE FEELING OF LONELINESS A SHORT FILM WAS CREATED WITH REAL LIFE  VICTIMS OF THIS CONDITION.