PHILADELPHIA: FRIENDS FOREVER

PHILADELPHIA HAD BEEN PRODUCING ITS CHEESE LOCALLY IN SPAIN FOR 50 YEARS. SO, IN ORDER TO CELEBRATE THIS, WE SHOWCASED THE IMPACT PHILADELPHIA HAS HAD ON OUR GASTRONOMICAL CULTURE. HOW?

WE EXPLOITED SPAIN’S TRADITIONS AROUND LUNCH AND DINNER TABLES TO CREATE A SPOT THAT REVOLVES AROUND THE SPACE PHILADELPHIA HAS TAKEN IN EVERY SPANISH HOUSEHOLD SINCE 1980.