RASCA FLOWER POWER

LA ONCE, SPAIN’S MOST FAMOUS LOTTERY COMPANY, WANTED TO LAUNCH A NEW SCRATCH LOTTERY TICKET, BUT THEY DIDN’T KNOW WHERE TO BEGIN, SO WE DECIDED TO START FROM SCRATCH (PUN INTENDED). WE CREATED A FLOWER-THEMED TICKET AND NAMED IT FLOWER POWER. AND, WITH THAT NAME, EVERYTHING ELSE CAME ALONG.

WE DESIGNED A TV SPOT THAT FOLLOWS A HIPPIE COMMUNITY AS THEY GO ABOUT THEIR LIVES. WITH A FAKE-DOCUMENTARY STYLE, WE CREATED A STORY IN WHICH OUR PROTAGONIST SUBSCRIBES TO THE HIPPIE WAY OF LIFE FOR THE MOST PART. HOWEVER, HE JUST CAN’T RESIST LA ONCE’S NEW SCRATCH LOTTERY TICKET.