SORTEO 11 DEL 11

LA ONCE, SPAIN’S MOST FAMOUS LOTTERY COMPANY, LAUNCHES THE SAME LOTTERY EVERY NOVEMBER 11TH. IN FACT, IT IS LA ONCE’S LOTTERY WITH THE HIGHEST NUMBER OF MILLIONAIRE PRIZES. THE LOTTERY THAT GIVES THE MOST.

TO CONVEY THIS MESSAGE, WE CREATED A TV SPOT IN WHICH ALL CHARACTERS QUESTION THE NARRATOR ABOUT IT. ALL TAKES PLACE IN AN SPANISH NEIGHBORHOOD, THE CHARACTERS BEING PEOPLE YOU SHOULD EASILY RECOGNIZE.